Public Television Report Featuring Blue Cross Examines Downtown Detroit Revitalization

A screen capture from the Nightly Business Report segment.

Public television program Nightly Business Report recently aired a story about how efforts to breathe life into downtown Detroit by attracting residents are reaping rewards for businesses and the local economy. The report featured interviews with Daniel J. Loepp, BCBSM’s president and CEO and the executive committee chair of the Downtown Detroit Partnership. He and others, including Blues employee Craig Steiner, spoke about Live Downtown, a program sponsored by Blue Cross, DTE Energy, Strategic Staffing Solutions, Quicken Loans and Compuware Corp. that offers financial incentives for employees to live where they work.

Watch the video on Downtown Detroit Revitalized by Businesses Relocating below:

[youtube http://www.youtube.com/watch?v=77U5Hbpzv4Y]

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