Health Care Innovation
Blue Cross Blue Shield of Michigan is teaming with the American Cancer Society to kick off the 2012 Blues’ Community Challenge Saturday, March 17 in Grand Rapids with Body & Soul. The Body & Soul challenge engages the African-American faith community in a 10-week wellness and nutrition initiative, with the winning churches to receive financial grants to support health ministry programs.
BCBSM awarded nearly $10,000 worth of wellness grants to the nine Lansing-area municipalities that participated in the Winter Warm-Up and Blues Community Challenge. There was a huge jump in the number of resident participants this year, with nearly 2,400 participants logging a record 208,862 miles during the eight-week walking and physical activity competition. Watch for a news release to go out Thursday.
National Nutrition Month collides with St. Patrick’s Day as the color green takes over. But instead of green beer, registered dietitian Grace Derocha will be offering tips on how to incorporate the color green for good health in your St. Patrick’s food on A Healthier Michigan and through media availabilities.
It may seem like spring has sprung early in Michigan, but there are Polar Plunge events taking place Saturday, March 17 in Kalamazoo and Marquette benefiting Special Olympics Michigan. Blue Cross is sponsoring Special Olympics Michigan’s Healthy Athletes Program.
As part of Patient Safety Awareness Week, A Healthier Michigan offered a pair of printable reminder cards to help prevent avoidable medication errors. The cards fit easily into any billfold and offer tips for what to ask a doctor who prescribes medications as well as a place to jot down which medications you’re currently taking.
The deadline is approaching for the “Make the Play for Healthy Habits” kid video contest on A Healthier Michigan. Children in grades 4 through 8 can submit a video showing how they would make Michigan healthier through March 25. The public gets to vote on the final 10 contestants to choose the lucky winner. The winning student will receive a school assembly visit from Detroit Lions quarterback Matthew Stafford and an opportunity to guest blog on A Healthier Michigan.
BluesWeek is a weekly snapshot of initiatives, events and other newsworthy tidbits under way at BCBSM.
Photo by New Orleans Lady