How has social media changed the conversation about Detroit?
When people talked about Michigan, the conversation use to be about the lifestyle advantages the state possesses. From thousands of miles of shoreline to enjoy in the summer to an abundance of places to downhill ski within a few hours of the Michigan town you call home; outdoor enthusiasts have long enjoyed our state.
For too long, conversations about the advantages of our state stopped after touting these qualities. Recently, Michigan’s big cities have been making a case for inclusion in those conversations. Traverse City was recently named as one of the top ten places in America to retire. If you are looking for a great place to raise a family, Forbes Magazine says Grand Rapids needs to be on your short list. National media says that Ann Arbor is a great place to find a job and Kalamazoo is a great place to find a beer.
And Detroit is becoming a media darling too. Time magazine bought a house a few years ago and spent one year living in and reporting on the city. The New York Times has discovered plenty of reasons to stop flying over Detroit and start spending time here. So has National Geographic. Popular blogs like Curbed and Huffington Post have set up shop in the city.
Local media has bought in too, as demonstrated by the focused coverage by WXYZ in their Detroit 2020 series, WJBK in their Redefining Detroit series and WDIV in their Heart of Detroit series. Many would argue that the two daily newspapers in the city, the Detroit Free Press and Detroit News are finally presenting a more complete picture of Detroit. And radio shows like The Craig Fahle Show are shining light on the many good things happening in the Motor City.
Detroit has long been a polarizing conversation on every social media outlet as well. On June 13, 2012, we are co-hosting a discussion with Social Media Club Detroit at our offices at 600 Lafayette Blvd. in Detroit about the role social media has played in the changing conversation about the city. We will be exploring questions, like is social media creating a new understanding locally of the city of Detroit or has it just exposed what we already knew about the city? And what role has social media played in the way people around the country perceive Detroit? Our town-hall discussion will be hosted by WXYZ anchor Stephen Clark. Confirmed panelists include;
- Sarah F. Cox, Editor at Curbed Detroit
- Chris Kaufman, Co-Founder and Chief Product Officer at UpTo
- Maura Campbell, Outreach Strategist at Detroit Unspun
Tickets through Social Media Club Detroit are available for $10 here: http://smcdetroittownhall.eventbrite.com/