Blue Cross Blue Shield of Michigan is pleased to collaborate with its four Live Downtown partners (Compuware, Quicken Loans, Strategic Staffing Solutions and DTE Energy) to bring the first Live Downtown Games to life in downtown Detroit. The daily events, which celebrate the July 25, 2012 one-year anniversary of the Live Downtown program, will be a central point of discussion when Blues personalities take to the local airwaves in July.
The Healthier Michigan Radio Show
This month the spotlight is on some of the Blues’ partnerships and efforts downtown with Detroit’s Live Downtown Games and the Live Downtown initiative. Host Ann Thomas, of WJR-AM, convenes a full house of guests who all share a passion for Detroit:
- Grace Derocha, registered dietitian and health coach, BCBSM
- Tom Anderson, director of Wellness and Work Life, Compuware
- Stephanie Stevenson, vice president of benefits, Quicken Loans
- Carl Bentley, senior vice president, Strategic Staffing Solutions
- Susan Bailey, manager of Wellness & Health Promotion, DTE Energy
The hour-long show will be available online or as a podcast after July 16, or be sure to tune in to it on the air on the following stations:
- WJR in Detroit — 7-8 p.m. Monday, July 16
- WJIM-AM in Lansing — 7-8 p.m. Tuesday, July 10
- WTCM-FM in Traverse City — 9-10 p.m. Monday, July 9
- WOOD-AM in Grand Rapids — 9-10 p.m. Sunday, July 8
- WATZ-AM in Alpena — 11 a.m.-noon Wednesday, July 25
Live Downtown Games featured on ‘Destination 313′
Tricia Keith, the Blues’ vice president, Corporate Secretary and Services, will be a guest on Quicken Loans’ “Desination 313″ radio show on WJR with hosts Paul W. Smith and Stephen Luigi Piazza, Quicken’s vice president. Daily events will take place July 23-27, from 11 a.m. to 1 p.m. in the central business district of downtown Detroit, with medals awarded daily and a Live Downtown Games champion crowned at the end of the week. (We’ll be talking more about the Games here in future blog posts.)
Listen for Keith’s appearance when the show airs at 7 p.m. Friday, July 20, or visit the Destination 313 website for a podcast version after the show airs.
On the Lansing, Saginaw airwaves
Joining the Blues on the Radio this month is guest Kevin Klobucar, president and CEO of Blue Care Network. Kevin chats with Johnny Burke of WHNN-FM in Saginaw and Stephanie McCoy of WITL-FM in Lansing about Healthy Blue Xtras, BCN’s new HMO Health Savings Account plan, and how the Blues work with the best hospitals and doctors in Michigan to enhance the quality of health care, reduce costs and improve health outcomes.
Andrew Hetzel, BCBSM’s vice president of Corporate Communications, joins play-by-play caller Dan Dickerson each Sunday throughout the month on the Detroit Tigers Radio Network. This month Hetzel discusses UV safety, the BCN HMO HSA plan, Keep Fit, a new individual plan from BCBSM, and more.
Photo by Girl.in.the.D