Not a fan of change? We think you’ll like this one.

Beginning Dec. 7, MiBCN.com and BCBSM.com are merging into one website, and we are very excited to present your new online experience.

Simple, clear, and easy to understand. This is the mantra that the new bcbsm.com is all about. We heard your feedback and began building a site that is easier to use and provides you the health care information you need.

Here are some of the new changes you can expect:

  • A fresh new homepage customized to your location
  • Easy to find information about coverage
  • Improved Find a Doctor directory
  • Easy access to all your health care plan information in one location

And, we’re just getting started. More innovative changes are on the way. Be sure to check out the video below to see what other improvements we have in store for you.

Pretty sharp, huh? Stay tuned as we continue to upgrade bcbsm.com, and don’t forget to visit your new site on Dec. 7.

About David Murray

David Murray is the Manager of Social Media for Blue Cross Blue Shield of Michigan. He is responsible for overseeing all social media strategies and executions for BCBSM. David is the founder of Social Media Club Detroit, and is a national speaker on digital communications and social media best practices. He has also been featured in Wall Street Journal Online, and David Meerman Scott’s book, The New Rules of PR and Marketing.
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