BCBSM has a proud tradition of working with other companies to support good causes.
So when the state of Michigan unveiled its MI Healthier Tomorrow campaign in Detroit recently, it was not surprising that BCBSM and its partners in the Live Downtown incentive program teamed up to support the weight-loss initiative.
MI Healthier Tomorrow’s goal is simple: to wage war on obesity by encouraging overweight Michigan residents to pledge to lose 10 percent of their body weight.
“Health and wellness has been part of our DNA for so long,” Tricia Keith, BCBSM’s senior vice president, Corporate Secretary and Services, said at a news conference unveiling the campaign in Detroit. “Starting in Detroit is a perfect way to launch the campaign, since we’ve already had so much collaboration among downtown employers.”
The collaboration involves the Blues and several of its Live Downtown partners: Quicken Loans, Compuware and Marketing Associates.
The state’s obesity problem has grown dramatically in recent years, said Dawn Rodman, a Michigan Department of Community Health representative.
Michigan residents rank as fifth heaviest in the country. In 1995, 18 percent of the state’s adult population was obese. By 2010, the figure was 32 percent, Rodman said.
Losing just 10 percent of your body weight can make significant improvements to both your physical and mental health.
Among the documented results:
It’s easy to sign up for MI Healthier Tomorrow:
Once you sign up, look for a starter kit to be sent to your home address.