Podcast #7: Changing the BCBSM experience for all customers

As the health insurance industry changes, the way health insurance companies talk with their customers must change.  The effort to improve the customer experience at the Blues is being led by Kathryn Levine, vice president for corporate marketing and customer experience.

Fresh off the heels of winning an award for innovation from Customer Experience Professional Association, I caught up with Levine to learn more about what customers can expect when they reach out to BCBSM.

 

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One Comment to Podcast #7: Changing the BCBSM experience for all customers

  1. Pingback: Report from Forrester Research points to great improvement, understanding goal hasn’t been achieved | MIBluesPerspectives

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