This October, Blue Cross Blue Shield of Michigan is “going pink” to increase awareness about the importance of breast cancer checkups during National Breast Cancer Awareness Month and as part of its three-month #kickcancer campaign. BCBSM will illuminate its downtown Detroit headquarters building with a 12-story pink ribbon on both the north and south sides of the building, and support breast cancer awareness events in cities across the state.
Here’s a look at some of the Blues’ efforts throughout October:
The Blues encourage women to get regular mammograms at intervals recommended by their doctors. Under the terms of the Affordable Care Act, starting January 1, private health plans like BCBSM will cover in-network, evidence-based preventive services, such as mammograms, with no member cost-sharing.
BCBSM’s wellness and care management program for members, BlueHealthConnection®, provides a variety of resources to help members get healthy or manage illness and disease, including breast cancer. It offers valuable online resources, digital health coaching and case management services to help members and their families understand complex diseases like cancer as well as test results and treatment options.
For more information on National Breast Cancer Awareness Month and the Blues’ efforts to help kick cancer, visit AHealthierMichigan.org or follow #kickcancer on Twitter.
Photo Credit: A Healthier Michigan