Author Archives: David Murray

About David Murray

David Murray is the Manager of Social Media for Blue Cross Blue Shield of Michigan. He is responsible for overseeing all social media strategies and executions for BCBSM. David is the founder of Social Media Club Detroit, and is a national speaker on digital communications and social media best practices. He has also been featured in Wall Street Journal Online, and David Meerman Scott’s book, The New Rules of PR and Marketing.

BCBSM encourages Michigan consumers not to leave free money on the table when buying health insurance

The Blues’ exclusive Text 4 Subsidy program lets Michigan consumers determine eligibility for ACA subsidies through exclusive text messaging program Michigan residents who are uninsured or exploring their health insurance options under the Affordable Care Act now can send a … Continue reading

What Social Media Day means for Blue Cross Blue Shield of Michigan

Did you know we have a Facebook page? We have three, actually. We also have three Twitter accounts, two YouTube channels, and a partridge in a pear tree. All kidding aside, BCBSM is active on 18 social channels. However, having … Continue reading

Not a fan of change? We think you’ll like this one.

Beginning Dec. 7, and are merging into one website, and we are very excited to present your new online experience. Simple, clear, and easy to understand. This is the mantra that the new is all about. We … Continue reading