Author Archives: Emily Morsello
Blues on the Radio: Supporting men’s health and the moustaches of Movember in November
You may have been hearing comments over the past few weeks about men growing moustaches to raise awareness about men’s health. It’s a big, important topic this month, especially throughout the Blues radio network, which reaches across the state. Weighing … Continue reading
Blues on the Radio: Gov. Snyder’s proposal, Breast Cancer Awareness Month front and center in October
Fall has arrived in Michigan, and with it a proposal to make Michigan’s antiquated health insurance regulatory system one of the nation’s best. Accordingly, the Blues radio network will cover a wide range of topics in October. At the forefront … Continue reading
Blues on the Radio: Lions QB Matthew Stafford shares his back-to-school healthy habits
Now that the kids are back in the classroom, listeners will hear back-to-school themes covered on the Blues’ radio network and stations statewide. In September, we’ll highlight Blue Cross’ efforts to fight childhood obesity in Michigan elementary schools through the … Continue reading
Blues on the Radio: The PCMH program and how to ‘Win by Losing’ in August
This month, our ever-expanding Patient Centered Medical Home program is top of mind at Blue Cross Blue Shield of Michigan and within the radio network. The Blues’ PCMH program has expanded to more than 3,000 designated physicians at nearly 1,000 … Continue reading
Blues on the Radio: the Live Downtown Games, UV safety and more in July
Blue Cross Blue Shield of Michigan is pleased to collaborate with its four Live Downtown partners (Compuware, Quicken Loans, Strategic Staffing Solutions and DTE Energy) to bring the first Live Downtown Games to life in downtown Detroit. The daily events, … Continue reading
Blues on the Radio: Focusing on Men’s Health Month in June
The June installment of The Healthier Michigan Radio Show focuses on BCBSM’s commitment to men’s health and the initiatives surrounding Men’s Health Month. WJR-AM program host Ann Thomas speaks with: Ken Dallafior, Senior Vice President of Group Business and Corporate … Continue reading
Winners Announced as Blue Cross’ Win by Losing Competition Completes its Sixth Round
Participants in the first six rounds of Win By Losing have lost the equivalent weight of three elephants. Since fall of 2009, the Win by Losing weight-loss challenge has proven to be an effective and life-changing program for BCBSM members … Continue reading
Blues on the Radio: Month-Long Spotlight on Revitalizing Michigan Cities in May
In May, The Healthier Michigan Radio Show that airs on radio stations throughout the state will focus on all of the exciting developments happening in Detroit, Lansing and Grand Rapids that are helping to revitalize the state. Program host Ann … Continue reading
Blues on the Radio: Health Benefits of Walking Take Center Stage in April
Blue Cross personalities appear regularly on a variety of FM and AM radio programs throughout the state and we’re going to start sharing those interviews regularly here on Blues Perspectives. The Healthier Michigan Radio Show With National Walk at Lunch … Continue reading
Story of Breast Cancer Survival Highlights the Power of Early Detection and a Positive Attitude
October marks National Breast Cancer Awareness month. Blue Cross Blue Shield of Michigan has been working with several partners throughout the state to remind residents of the power of early detection and prevention. Breast cancer continues to impact the lives … Continue reading
