Fitness, fun and fireworks!

Fitness, fun and fireworks!

As more than a million people eagerly awaited the launch of thousands of fireworks above the Detroit River on Monday, June 21, Blue Cross Blue Shield of Michigan, Local 4 and the Parade Company awaited a launch of a different kind.

BCBSM’s Ken Dallafior with WDIV anchors Carmen Harlan and Devin Scillian

High atop the Miller Parking Garage at the Flip Floppin Summer VIP Rooftop Party, the stage was set for the triumphant return of the Biggest Loser: Detroit Edition.

During WDIV’s live broadcast of the Target Fireworks, BCBSM Senior Vice President of Group Sales and Corporate Marketing, Ken Dallafior spoke with on-air anchors Carmen Harlan and Devin Scillian about Blue Cross’ commitment to leading Michigan to a healthier future. And, how that commitment is a driver in Blue Cross’ support of the Biggest Loser: Detroit Edition II.

Also during WDIV’s fireworks broadcast, Michelle Fullerton, BCBSM Director of Wellness and Care Management Operations, was interviewed by Local 4 meteorologist, Chuck Gaidica. They talked about the success of last year’s contest by visually demonstrating the weight lost by the six 2009 Biggest Loser: Detroit Edition contestants. A total of 17 colorful buckets were each filled with approximately 16 pounds of sand to represent the 270 pounds lost by last year’s contestants.

Chuck Gaidica and Michelle Fullerton surrounded by sand buckets to show amount of weight lost by 2009 contestants.

Entries are being accepted for this year’s contest at through July 21. Six lucky finalists will then be selected to compete in the waistline battle of a lifetime. Each contestant will be paired with a Blue Cross health coach for guidance and support in their weight loss. The contest will run Aug. 30 through Nov.16. The winner will be announced live during WDIV’s broadcast of America’s Thanksgiving Parade.

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