Blues Bid Farewell to Social Media Mastermind Shannon Paul
Farewells are part of life. The warmest farewells leave the door open, and a light burning on the front porch.
So it is, as we at ahealthiermichigan.org and Blue Cross Blue Shield of Michigan bid farewell to our friend, teacher, and the caretaker of our interactive online communities, Shannon Paul.
Shannon came home to Michigan two years ago from far-away Seattle. In that short time, she grew our online community at ahealthiermichigan.org into a forum for conversations about fitness and nutrition, and a celebration of all the great things about our Great Lakes State. She also helped Blue Cross emerge responsibly into the social Web — ensuring we were properly positioned to first listen and then engage, that we understood and adopted ethical standards for digital content, and that we developed interactive media channels that were relevant to the people who wanted to connect with our brand.
Shannon will be moving to Cincinnati to assume an exciting position that represents significant growth in her career and will be announced by her new organization in the coming weeks. She leaves a place she loves — Detroit — but I know her heart will always remain here. And so will her legacy, which endures with the growth of A Healthier Michigan and through every successful interaction Blue Cross has with our customers and stakeholders via the social Web.
Thank you, Shannon, for spending time with us. And thank you, reader, for being a valued citizen of our online community. We hope you’ll both come back soon.