Relocating employees downtown reflects huge momentum swing for Detroit, RenCen (with slideshow)
The completion this week of our BLUnite project, which unifies 6,400 employees in our expanded downtown Detroit campus, was about many things: It puts an exclamation point on Blue Cross’ commitment to this city for the long term, and we realize a host of new real estate cost savings, operational efficiencies and other improvements. And after all the hard work by employees and the crews who made it happen, it’s a great reason to celebrate.
But as Tom Walsh points out in a Wednesday column in the Detroit Free Press, there is an element to this story that’s all too easily overlooked.
As he put it, our move of 3,400 employees constitutes “a remarkable change of fortune for the Renaissance Center and its chief occupant, General Motors, both engulfed in a sea of question marks just two short years ago.”
Thousands of Blues employees gathered for a lunchtime celebration Wednesday, enjoying the sounds of the Detroit Academy of Arts and Sciences choir, with many forming dance trains to the booming music from a DJ. Mayor Dave Bing and I spoke about how our project, along with similar moves from other companies, underlined the positive momentum under way in the city and helped form a “strong mass” of businesses in the city’s core.
This new, positive momentum is a stunning reversal from where we were just a few short years ago.
In 2009, when the auto industry was staggered by a weak economy, the very survival of our city, region and the American auto industry was in question. The auto industry affects all Michiganders either directly or indirectly, so everyone in Michigan – southeast Michigan in particular – would be affected by the outcome.
By mid-2010, as Tom Walsh writes in his column, GM decided against relocating its corporate headquarters out of the Renaissance Center. But it still had an issue with empty real estate in Towers 500 and 600.
It’s often said that timing is everything. I looked out my office window toward the Detroit River back then, saw those towers, and a question came to my mind: “What if…?”
Today marks nearly two years after we announced our plan to bring employees from the suburbs to the Renaissance Center. Today, the RenCen’s occupancy rate is 93 percent, highest in its history. The RenCen, which has long served as an icon, representing Detroit to the nation, is literally full of life. And the auto industry is back on track, too.
The same can be said for downtown Detroit. Blue Cross is proud to join a growing list of companies that are putting stakes in the ground and betting on the city’s future.
We’re proud to be home in the D. And I’m proud to say, Detroit is open for business.
Take a look at photos from our BLUnite celebration below.
Daniel J. Loepp is president and chief executive of Blue Cross Blue Shield of Michigan.