Blue Cross Resources to Empower Your Employees to Achieve Total Well-Being

Well-being is the state of being comfortable, healthy and happy. It’s also a measure of a person’s perception of how their life is going.

As a business owner, your employees are your most valuable asset. Their health and well-being should be a priority for your business. And, giving your employees resources to support their well-being can positively impact your bottom line.

Well-being focuses on an individual’s whole health, including their physical, financial, social and emotional health. At Blue Cross Blue Shield of Michigan, we deliver an extensive well-being portfolio that gives your employees the right tools and resources needed to live healthier, happier and more balanced lives.

Well-being features programs are available to you and your employees at no additional cost and include:

  • Online wellness tools powered by WebMD® are available through your employees’ Blue Cross member accounts at and our mobile app. Resources include a health assessment, Digital Health AssistantSM programs, online fitness tracking, helpful videos and articles, and much more.
  • Blue Cross® Virtual Well-Being features two live, weekly webinars — one for employers and one for members — and downloadable content to support well-being. Topics include mindfulness, emotional and physical health, social connectedness and more.
  • Tobacco Coaching, powered by WebMD, is new to the features portfolio for 2020 and offers a 12‑week program to help employees who are ready to quit using tobacco products.
  • 24-Hour Nurse Line allows your employees to connect with registered nurses to get answers for non-urgent medical questions.
  • Engagement Center specialists help employees understand their Blue Cross Health & Well-Being programs.
  • Win by Losing provides a toolkit that includes templates for tracking food intake and activity, health coaching videos, and eating plans and healthy recipes.
  • Blue365®, our member discount program, offers discounts for health- and well-being-related products and services to support a healthy, balanced lifestyle.

Visit and view the Health and well-being programs folder for resources to help promote Blue Cross® Health & Well-Being programs in your workplace.

To meet your business’s changing needs while supporting your employees’ health and well-being, we offer Plus, Premium and Add-On buy-up packages such as reward tracking, text messaging, Physician Health Screening, Fitbit fulfillment, health coaching programs and much more. Contact your Blue Cross agent or account manager to learn more.

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