Grandparents with their granddaughter.

At Blue Cross, Our Mission is to Improve Health for All

At Blue Cross Blue Shield of Michigan, we come to work every day passionate about improving our members’ health in Michigan and across the nation.  The millions of people who carry Blue Cross Blue Shield of Michigan insurance coverage are our driving force.

Beyond caring for our members, we also look to help Michigan communities and have a mission to help all residents in our state be as healthy as possible. We strive to help everyone in our communities live their healthiest lives. We do this by improving access to care by funding 47 safety net clinics across the state, which helps those who are uninsured get basic health care. We also support organizations and schools working to improve the health of our children, and we diligently work to lower costs and improve health care quality through a number of groundbreaking initiatives with doctors and hospitals.

Here are just some of the ways we pursue our mission of better health for all:

  • We improve health care access. We believe everyone deserves high-quality care. In 2019, we provided $860,500 in grants to safety net clinics, making us Michigan’s largest private donor to clinics that provide free or low-cost medical and dental treatment for uninsured and vulnerable Michigan residents. We’ve awarded more than $15 million in grants since 2005, which have enabled volunteer doctors and nurses at these clinics to care for more than 74,000 people every year. Take a look inside one of the clinics we’ve supported.
  • We’re creating a healthier future for our communities. We support organizations and schools working to improve health in every corner of Michigan. In 2018, we contributed millions to statewide community initiatives. Because our employees live everywhere in Michigan, we also show up to volunteer in communities across the state. Look for us at events that promote healthy places and people, such as races, health fairs and community happenings.
  • We’ve helped more than 395,000 children through our Building Healthy Communities program since its inception in 2009 as a way to contain rising childhood obesity rates. Research shows kids who take part eat more fruits and vegetables and get more exercise. Take a look at the healthy changes kids have made at Kennedy Elementary School in Livonia.
  • We improve health care quality and lower costs. When it comes to making health care more effective and affordable, we’re leaders in looking for innovative practices and implementing them with partner organizations and providers. Most recently, we’ve embarked on Blueprint for Affordability — a transformative, risk-sharing payment relationship with healthcare providers across the state, putting patients at the center of their health care and holding the line on the skyrocketing growth of health care costs.
  • Our patient-centered medical home (PCMH) designation has been earned by 4,704 primary care physicians in 1,738 practices across the state. In PCMH practices, care is better coordinated, patient wellness is a focus, and we’ve helped patients avoid unnecessary trips to higher-cost care locations such as the emergency room. In the program’s first nine years, it helped prevent $626 million in health care costs. PCMH practices (which often accept Blue Cross and competitors’ insurance) boast impressive results for patients:
  • 37% higher rates of well-child visits at the appropriate age marks
  • 97% higher rates of weight assessment counseling with BMI
  • 59% higher rates of colorectal cancer screening
  • 35% higher rates of breast cancer screening
  • 24% lower rate of emergency department visits

This ongoing work – grounded in community, involving partners in care – is having a meaningful, tangible impact on the health care services people receive today. It also is helping lead Michigan to a healthier future.  We at Blue Cross are invested in these efforts and the goal behind them — as we have been for 81 years in Michigan.

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