Blue Cross Helps Customers and Members Through Pandemic
Like many organizations across the state and nation, Blue Cross Blue Shield of Michigan and Blue Care Network had to quickly pivot during 2020 – particularly during the critical, early months of the COVID-19 pandemic.
Blue Cross mobilized in new ways to serve our members and customers, support Michigan communities and partner with doctors and hospitals to ensure critical access to health care was available. Highlights from a recently released report show how Blue Cross responded in 2020 to the crisis:
- Unparalleled support for members: To ensure members could access needed care, during the onset of COVID-19 Blue Cross waived all member copays, deductibles and coinsurance for COVID-19 testing and treatment and will continue to do so through September 30, 2021. We also covered more than 640,000 member COVID-19 tests as of November 2020. Coverage for telehealth services was expanded and limits on prescription refills were waived, along with many other member-focused efforts.
- Trusted advice to customers: Businesses needed information, insight and support from their health care partner. Blue Cross rapidly delivered by creating a group customer command center and small group customer help line to quickly respond to customer questions, along with other support efforts.
- Ongoing support for community needs: In addition to our members and customers, Blue Cross’ social mission function is focused on the health of everyone in Michigan. For this reason, we supported community-based organizations throughout 2020 to help address food insecurity for children and families and to ensure that seniors and other vulnerable populations received needed care and services.
- Partnerships with health care providers: We worked diligently to supply financial support early in the pandemic, reduce burdens and keep partner health care providers informed and connected. By helping stabilize normal cash flow, we worked to ensure providers were able to keep their doors open in a time of crisis.
Additionally, Blue Cross donated $1 million to be used for emergency personal protective equipment (PPE) kits for Michigan dentists, returned more than $21 million in one-time credits to more than 180,000 members with commercially insured individual health care plans and returned more than $100 million in credits to senior members, employer group customers and 2019 individual plan subscribers on their health, dental and vision premiums.
As a result of our ongoing work in the community, including significant COVID-19 efforts, Blue Cross was recently honored by the American Foundation of Philanthropy with the Outstanding Corporation award. Award recipients are profiled in the current Hour Detroit special section “2020 – Metro Detroit’s Charity Champs.” The new issue is not downloadable; however, you can read the Blue Cross story here.
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Photo credit: Robin Schwartz for Blue Cross Blue Shield of Michigan