Football

Blue Cross Blue Shield of Michigan and Detroit Lions Kick Off 2021 Turkey Day VIP Sweepstakes

DETROIT, Oct. 25, 2021 — One Michigan kid will receive the opportunity of a lifetime this November. The #MIKidsCan Turkey Day VIP Sweepstakes is now open for Michigan kids 12-18 for a chance to win an exclusive Thanksgiving Day experience courtesy of Blue Cross Blue Shield of Michigan and the Detroit Lions.

The sweepstakes is celebrating its seventh year. One child and their parents will have the opportunity to ride on Blue Cross’ float down Woodward Avenue during America’s Thanksgiving Parade, and then deliver the commemorative game ball to Detroit Lions mascot Roary for the 82nd annual Thanksgiving Day game at Ford Field. The winner will be joined at the game by nine guests – allowing an entire family to enjoy one of Detroit’s premier Thanksgiving traditions together at Ford Field.

As part of the sweepstakes entry, parents are asked to share how their child will get active for 60 minutes on Thanksgiving Day. Eligible children and families can enter at www.DetroitLions.com/TurkeyDayVIP, now through Nov. 14. The #MIKidsCan Turkey Day VIP Sweepstakes supports Blue Cross’ ongoing commitment to children’s health through its #MIKidsCan campaign and partnership with the Detroit Lions’ Play 60 program – initiatives focused on encouraging kids to adopt healthy habits and get active for at least 60 minutes every day.

“Blue Cross is celebrating our 10th year as presenting sponsor of the Detroit Lions Annual Thanksgiving Classic, and reaffirming with the Lions our shared commitment to improving children’s health and well-being in Michigan,” said Andrew Hetzel, vice president of Corporate Communications at Blue Cross Blue Shield of Michigan. “Every positive experience a kid has to enjoy physical activity, or choose a healthy snack, builds healthy habits and confidence that they will make these important decisions later in life. We can’t think of a better experience for a kid to have than being the star of Thanksgiving Day – and that’s what the #MIKidsCan Turkey Day VIP sweepstakes is about.  Thanks to our partners at the Detroit Lions for putting together an unforgettable Thanksgiving experience for one lucky Michigan kid and their family.”

The winner of the #MIKidsCan Turkey Day VIP Sweepstakes will be randomly selected and announced prior to the game. As part of their prize package, he or she will receive:

  • Participation for the winner and their parents to be part of the BCBSM parade float, carrying the Detroit Lions Thanksgiving Day game ball
  • A custom jersey
  • A commemorative football
  • Special seating along the parade route for his or her guests in the BCBSM Blue Zone
  • (10) Ten club level seats at Ford Field to watch the Thanksgiving Day game
  • A complete Thanksgiving dinner for all ten guests

“We are so excited to re-establish this incredible tradition into our Annual Thanksgiving Day Classic,” said Detroit Lions Executive Director of Corporate Partnerships Dan Lentz. “Last season Thanksgiving wasn’t the same for us without our fans and the once-in-a-lifetime experience we work with Blue Cross Blue Shield of Michigan to create in the #MIKidsCan Turkey Day VIP Sweepstakes was especially missed.”

Over the last 17 years, Blue Cross has given more than $10.7 million in support of kids’ health and wellness initiatives across the state, reaching 450,000 children in over 1,000 schools. For more information on the sweepstakes or Blue Cross’ ongoing efforts to help improve childhood health, visit AHealthierMichigan.org/MIKidsCan or follow #MIKidsCan on Twitter.

Blue Cross Blue Shield of Michigan, a nonprofit mutual insurance company, is an independent licensee of the Blue Cross and Blue Shield Association. BCBSM provides health benefits to more than 4.7 million members residing in Michigan in addition to employees of Michigan-headquartered companies residing outside the state. The company has been committed to delivering affordable health care products through a broad variety of plans for businesses, individuals and seniors for more than 80 years. Beyond health care coverage, BCBSM supports impactful community initiatives and provides leadership in improving health care. For more information, visit bcbsm.com and MiBluesPerspectives.com.