Technology, medical equipment driving health care costs

by bcbsm

| 2 min read

The rising cost of health care has been a topic of intense national debate over the past two years, as legislators, health care experts and insurance companies ponder the reasons for the high cost of care and explore possible solutions. Most studies addressing the reasons for rising health care costs put technology at the top of the list. As Blue Cross Blue Shield of Michigan President and CEO Daniel J. Loepp pointed out at an employee meeting, “Everyone today wants the newest, the best equipment. And every new machine costs significantly more than the last. As a culture, we demand the newest and best.” What he didn’t say, but implied, was that the newest, the best and the most expensive don’t necessarily correlate with better health care. That’s a point that the Kaiser Family Foundation made in a background brief on health care costs. Here’s an excerpt:
Some analysts state that the availability of more expensive, state-of-the art technological services and new drugs fuel health care spending not only because the development costs of these products must be recouped by industry but also because they generate consumer demand for more intense, costly services even if they are not necessarily cost-effective.
In addition to the high cost of technology and prescription drugs, the online health policy resource cited the following factors as primary drivers of rising costs:
  • Greater prevalence of chronic disease
  • Aging of the population
  • Administrative costs
The background brief went on to include a number of ideas for controlling costs; among them, launching initiatives designed to improve quality and efficiency. It noted that higher spending on health care in certain geographical areas does not correspond to better health outcomes. Improving health care quality and efficiency is exactly what Blue Cross Blue Shield of Michigan is doing through its Value Partnerships program. This joint collaboration among hospitals, physicians and the Blues is improving health care quality and outcomes, while lowering health care costs. Key to the success of Value Partnerships is a series of quality initiatives and the industry-leading Patient-Centered Medical Home Program. Learn more at and let us know what you think.

Leave a Comment

Your email address will not be published.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.



Sep 13, 2010 at 6:02pm

'@Christine – You raise an interesting point. I work for Blue Cross Blue Shield of Michigan and have come to recognize that there are two factors at play here: consumer demand for bigger and better and what constitutes an interesting media story. Taking small steps every day toward a healthier lifestyle may not necessarily help sell newspapers or win TV ratings, and it seems to be human nature to look for the shortest path to recovery. However, I’m interested to know your thoughts, and thoughts from others who may be reading this around what constitutes “caring for the total patient.” How might we make these stories more appealing to consumers? Thanks for sharing your voice with our team!###


Sep 9, 2010 at 5:10pm

Maybe the reason that people demand the "latest and greatest" in medical technology is because they don't hear many good stories about how caring for the "total" patient with traditional methods resulted in success but they do hear about the latest advancements. It's another area where media hype helps control the outcome.

MI Blues Perspectives is sponsored by Blue Cross Blue Shield of Michigan, a nonprofit, independent licensee of the Blue Cross Blue Shield Association