Two giant, red heart-shaped light displays will illuminate Blue Cross Blue Shield of Michigan’s 21-story downtown Detroit headquarters building throughout February in support of the American Heart Association’s annual American Heart Month. The 10-story tall hearts adorn both the north and south sides of the building. For the third year in a row, Blue Cross will use LED lights as part of its approach to a green campus. Lighting of the display coincides with the American Heart Association’s month-long initiative to raise awareness of heart health. Cardiovascular disease is a serious medical condition, and heart disease is the leading cause of death for men and women, claiming the life of one in every three women annually. In the United States, someone has a heart attack every 34 seconds. Blue Cross hopes the light displays remind Michigan residents to take care of their heart health. Risk factors for heart disease can include: high cholesterol, high blood pressure, diabetes and being overweight or obese; key factors that unfortunately impact many Michigan residents. Knowing your numbers– key health measures including body mass index, blood pressure and cholesterol – can help to keep your heart healthy and safe from cardiovascular disease. For more than 30 years, Blue Cross has developed a proud tradition of spotlighting important causes and special events with light displays. In addition to supporting American Heart Month, the headquarters is illuminated with pink ribbons each October for Breast Cancer Awareness Month. In 2006, an Old English D was posted when the Tigers headed to the World Series for the first time since 1984. The lighting displays are one of many ways Blue Cross participates in community activities and contribute vibrancy to downtown Detroit.
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