CEO: Blue Cross Partnering to Address Urgent Issues of Child Abuse, Neglect

Daniel J. Loepp

| 3 min read

Daniel J. Loepp is President and Chief Executive Officer of Blue Cross Blue Shield of Michigan. Mr. Loepp has directed sweeping initiatives and innovations that have led to a historic transformation of BCBSM and health care in Michigan. He played a major role in modernizing the state’s health care delivery system in a process that led to enactment of new laws that transformed BCBSM to become a nonprofit mutual insurance company in January 2014. Mr. Loepp has led BCBSM initiatives to improve health care quality and slow cost increases, saving nearly $1.5 billion through several programs that have garnered national attention and served as models implemented across the country. Under his leadership, Blue Cross Blue Shield of Michigan is helping to revitalize and strengthen Detroit, Grand Rapids and Lansing. In 2011 and 2012, Blue Cross moved 3,000 BCBSM employees into downtown Detroit and the company is one of the largest employers in the city’s Central Business District. In Lansing, BCBSM subsidiary AF Group transformed a long abandoned power plant into a national headquarters. Mr. Loepp has stood by a commitment that BCBSM should be a driving force for good in Michigan’s core cities. It is reflected in BCBSM’s workforce diversity and inclusion efforts, supplier partnerships and community initiatives. In his tenure, BCBSM has been named Corporation of the Year in Finance and Insurance Services nine times by the Michigan Minority Supplier Development Council. The company has also been named one of America’s Top Organizations for Multi-Cultural Business Opportunities by DiversityBusiness.com and ranked five consecutive years as one of the top 10 Regional Companies for diversity by DiversityInc magazine, including being ranked No. 1 for consecutive years in 2015 and 2016. Mr. Loepp was honored as a 2016 recipient of the Edward N. McNamara Goodfellow of the Year Award. He was selected as Michiganian of the Year by The Detroit News in 2013. Mr. Loepp joined Blue Cross in 2000. In 2011, 2012 and 2013, he served as board chair of the Blue Cross and Blue Shield Association (BCBSA), an organization that includes all 36 Blue Cross plans and provides health coverage to more than 106 million Americans.

Graphic of a blue pinwheel for child abuse prevention month
Child abuse and neglect are urgent public health issues across the country, including in Michigan. The statistics are sobering. A report of child abuse is made every 10 seconds in the United States and at least 1 in 7 children has experienced abuse or neglect in the past year. These experiences early in life can often contribute to negative outcomes later in life; but there is hope. Forty years ago, Michigan’s leaders came together to create the Children’s Trust Fund (CTF) – the state’s chapter of Prevent Child Abuse America to address these critical issues. It is a beacon and a voice for thousands of Michigan children and families that promotes their health, safety and welfare by funding local programs and services that help to prevent abuse and neglect.
  • CTF is Michigan’s only statewide nonprofit organization fully dedicated to the prevention of child abuse and neglect.
  • CTF programs and services reach all 83 Michigan counties.
  • In 2021 alone, CTF reached nearly 94,000 children through primary prevention services such as universal education, training and parent education.
Every year, Blue Cross Blue Shield of Michigan chooses a signature charity where we fully commit as a corporation to help raise money for the cause. We chose CTF as our charitable focus for 2022 and have implemented a yearlong campaign devoted to the organization. Our company is compelled to do our part to bring awareness and support to CTF and help provide hope for children and families facing these experiences. As part of our efforts, we’re sponsoring CTF’s key fundraiser: the 20th annual Pam Posthumus Signature Auction at Michigan State University’s Breslin Student Events Center in East Lansing on May 17, 2022. This year’s event aims to raise $550,000 for CTF to support and build awareness of its programs and resources. My wife Amy Tattrie Loepp and I are pleased to serve as co-chairs of this year's Signature Auction because CTF is very important to our family -- Amy also serves as chair of CTF’s Board of Directors. Blue Cross Blue Shield of Michigan and CTF are committed to bringing child abuse prevention to the forefront. Together, we’re engaging local and statewide stakeholders to identify areas of need for families facing difficult challenges and children in danger of harm. Additionally, in recognition of April as Child Abuse Prevention Month, we’re working with state-wide community partners to raise awareness of child abuse and neglect. This important cause will be acknowledged in many ways throughout Michigan, from building lights turning blue to pinwheel gardens across the state. I encourage you to learn more about CTF, its efforts to end child abuse and where its programs and services can be found near your community by visiting michigan.gov/ctf. Daniel J. Loepp is president and CEO of Blue Cross Blue Shield of Michigan.

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