Blue Cross’ efforts to strengthen Michigan’s core cities, build healthier communities and continue its mission of providing access to quality health care in a changing economic and regulatory landscape are spotlighted in a new 16-page supplement in the current issue of DBusiness magazine. This special section, titled “Daniel Loepp’s Rx Plan For A Healthier Michigan,” appears in the November/December 2011 issue of DBusiness. The supplement articulates the president and CEO’s vision for the company to lead Michigan to a future of good health, economic growth and prosperity. Its six stories include features on the Blues’ various partnerships with providers (including the patient-centered medical home program (PCMH), the nation’s largest program of its kind), how the company is preparing for federal health care reform, and the company’s efforts to strengthen the core cities of Detroit, Grand Rapids and Lansing. DBusiness is the most widely circulated monthly business publication in southeast Michigan, focusing on business leadership, innovation, industry trends and market forces shaping the regional economic climate.
Leave a Comment
Your email address will not be published.