Did you make a New Year’s resolution to lose weight? Will you Win by Losing?


| 2 min read

Each year, 45 percent of Americans, roughly 135 million individuals, make New Year’s Resolutions. Only 8 percent are successful in achieving them. Like most years, losing weight is the number 1 resolution in 2014. Lucky for Michigan employees, the next round of Blue Cross’ Win by Losing weight loss challenge starts up again on Feb. 24. Win By Losing is a no-cost, nine-week weight loss competition open to all Blue Cross Blue Shield of Michigan employer group customers. This friendly competition provides an effective way to motivate employees to eat well and exercise more often. If you’ve have trouble sticking to New Year’s resolutions in the past, this is the perfect opportunity to incentivize yourself to continue working towards your weight loss goal. Blue Cross helps customers through the entire experience. Once you register your team of coworkers atbcbsm.com/yourhealth, you just keep track of the total weight that the group loses each week. It’s motivating and fun to have a team cheering on your efforts to live a healthier lifestyle. Since BCBSM started the Win by Losing competition back in 2009, more than 64,000 pounds have been lost. Why does it work? Blue Cross gives participants the tools they need to succeed – online resources, meal plans, expert advice and weekly emails to motivate and encourage competition. Throughout the program, health experts are available to answer questions and provide insight to help make this a memorable and productive experience for Blues customers.
MI Blues Perspectives is sponsored by Blue Cross Blue Shield of Michigan, a nonprofit, independent licensee of the Blue Cross Blue Shield Association