The Blues go pink for National Breast Cancer Awareness Month


| 2 min read

This October, Blue Cross Blue Shield of Michigan is “going pink” to increase awareness about the importance of breast cancer checkups during National Breast Cancer Awareness Month and as part of its three-month #kickcancer campaign. BCBSM will illuminate its downtown Detroit headquarters building with a 12-story pink ribbon on both the north and south sides of the building, and support breast cancer awareness events in cities across the state. Here’s a look at some of the Blues’ efforts throughout October:
  • American Cancer Society’s Making Strides Against Breast Cancer walks: In partnership with the American Cancer Society, BCBSM is organizing teams of walkers in Traverse City, Detroit, Kalamazoo, Flint, Ann Arbor and Lansing. Walks are noncompetitive, three- to five-mile events occurring throughout the state.
  • Michigan Blood and Blue Care Network Host Women’s Cancer Fund Blood Drive: Michigan Blood will host a benefit blood drive at the Traverse City Donor Center located at 2575 Aero Park Drive on October 7th and 8th for the Women’s Cancer Fund. BCN will make a $10 donation to the Women’s Cancer Fund for each person who registers to donate blood during the two-day drive. Donors will also receive a free t-shirt.
  • “Go Pink” at Michigan State University’s homecoming football game: BCBSM is partnering with Michigan State University to promote breast cancer awareness at the football team’s October 12 homecoming game against Indiana University. BCBSM is planning a number of activities to promote breast cancer awareness during the game, including distributing reversible “go green/go pink” and “go white/go pink” cheer cards to game attendees that will enable fans to turn Spartan Stadium pink. BCBSM will also have two booths available at the stadium providing #kickcancer prevention and early detection information.
The Blues encourage women to get regular mammograms at intervals recommended by their doctors. Under the terms of the Affordable Care Act, starting January 1, private health plans like BCBSM will cover in-network, evidence-based preventive services, such as mammograms, with no member cost-sharing. BCBSM’s wellness and care management program for members, BlueHealthConnection®, provides a variety of resources to help members get healthy or manage illness and disease, including breast cancer. It offers valuable online resources, digital health coaching and case management services to help members and their families understand complex diseases like cancer as well as test results and treatment options. For more information on National Breast Cancer Awareness Month and the Blues’ efforts to help kick cancer, visit or follow #kickcancer on Twitter. Photo Credit: A Healthier Michigan
MI Blues Perspectives is sponsored by Blue Cross Blue Shield of Michigan, a nonprofit, independent licensee of the Blue Cross Blue Shield Association