Blue Cross Introduces Updated Instagram Handle    

by Blues Perspectives

| 2 min read

Blue Cross Blue Shield of Michigan logo next to phone with Instagram account open
At Blue Cross Blue Shield of Michigan, our mission on social media is to give our audiences helpful content that they want and need to make more informed decisions about their health and wellness, as well as building and championing healthy communities across the state. That’s why we launched our Instagram account, @healthiermi, almost 10 years ago. Today, we’re changing the name of our Instagram handle to @BCBSMichigan. The name is changing, but our commitment to health and healthy communities is not. When we started our Instagram account, we wanted a place where we could share healthy recipes and foods, family activities, awareness days and holidays, kitchen hacks, episodes from our AHealthierMichigan Podcast and workout ideas and tips. We’re updating our handle to better reflect the role of our Instagram account today. Instagram has changed a lot in the past decade, and we’ve found tremendous value in connecting with the community on Instagram when sharing information about our company’s actions, leadership decisions and messages from our experts about the pandemic and health care. Our Instagram account will continue to feature routine-busting exercise and workout ideas, nifty kitchen hacks, tasty seasonal recipes, mindful health and wellness tips and fun destinations across the Mitten. But it’s more than a healthy Michigan – it’s about how Blue Cross is helping people across the state to get and stay healthy. If you haven’t already, give us a follow us on Instagram @BCBSMichigan. We’ll see you there!

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MI Blues Perspectives is sponsored by Blue Cross Blue Shield of Michigan, a nonprofit, independent licensee of the Blue Cross Blue Shield Association