Helping Small Business Owners Weather the Storm

Woman turning around an "open" sign at her shop
Delivering predictable health insurance premium rates to small businesses is a top priority for Blue Cross Blue Shield of Michigan. This is more important than ever, as disruptions from the COVID-19 pandemic continue to affect our communities. Small businesses in Michigan make a big impact: for every dollar spent at a small business, about 67 cents stays in the community. And Michigan’s small businesses employ half of the state’s workforce. Yet their small budgets force owners to make difficult choices during economic storms: when costs pile up quickly, owners may have to choose between offering their workers health insurance benefits or hiring a needed employee. We know Michigan’s small businesses are making those tough choices right now: their revenues were 40% less in March 2021 than they were in January 2020. By moderating premiums over time, Blue Cross helps the 885,000-plus small businesses across the state be confident that their budgets will be able to manage any season of change. Blue Cross continuously monitors rate trends for its small business customers. In the third and fourth quarters of 2021, Blue Cross will offer an average rate increase of 0.9% for PPO customers and 1.9% for HMO customers. These are consistent rate adjustments with those for the first and second quarters of 2021, as Blue Cross continues to hold the line on health care premiums for small businesses despite the uncertainty of the pandemic. These small average increases, coupled with average rate reductions Blue Cross has provided the market in recent years, have kept overall costs for health insurance predictable for small employers. Since 2015, overall small group rates have increased 1.2% on average. Blue Cross and Blue Care Network have made special efforts to help small businesses keep health care coverage for their workers and to more easily access health care, including $37 million in returned premiums, free testing, $0 cost share on vaccines and waived copays and deductibles for COVID treatments through Sept. 30, 2021. Health insurance costs and health care costs are linked. Blue Cross’ ability to stabilize pricing for small businesses is due in part to more than a decade of work with its physician and hospital partners to improve the delivery of health care. Through initiatives like Patient-Centered Medical Homes and Value Partnerships, preventative care is being emphasized at the doctor’s office to cut down on repetitive tests and readmissions to the hospital. In addition, a growing number of Michigan physician organizations and health systems are signing on to Blueprint for Affordability, a value-based reimbursement model that promises to further drive down inefficiencies in health care and improve outcomes for patients. Through a new investment in the nonprofit drug company Civica Rx, Blue Cross is also taking action to stabilize the cost of prescription drugs. In addressing these root costs of health care services, Blue Cross can return the savings to its customers. Over time Blue Cross has managed to make premium rates for small employers more predictable. Instead of cost spikes that cause small business owners to avoid offering health insurance to their employees, Blue Cross continues to offer small businesses high-quality insurance at rates they can plan for.
Photo credit: andresr

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