2021 Annual Report: Innovating Our Solutions

Blues Perspectives

| 2 min read

Team of doctors examining medical scan on a meeting at the hospital.
Blue Cross Blue Shield of Michigan is continually evaluating new services, technology and digital solutions to provide our 5.28 million members with innovations that add value to health care.

Blue Cross Coordinated Care Makes an Impact

In 2021, Blue Cross Blue Shield of Michigan’s redesigned portfolio of care management solutions – Blue Cross Coordinated Care – helped personalize and simplify the health care experience for more than 480,000 members through the suite’s Navigator solution. Powered by a focus on personal touch, robust technology and a new digital experience, the Blue Cross Coordinated Care portfolio optimizes health outcomes and delivers personalized support to help meet our members’ specific needs. The portfolio:
  • Simplifies members’ health care experiences
  • Encourages members to get helpful and cost-effective care
  • Offers members personalized support for understanding their benefits
  • Allows employer group customers to select among three levels of solution – Core, Navigator and Advocate – that include the Blue Cross Coordinated Care digital app and convenient connections to clinical support and personalized assistance
One 54-year-old member enrolled in Navigator was identified after an urgent care visit for a urinary tract infection ended in a trip to the emergency room. She was contacted through the Navigator program and connected to a primary care provider for follow-up. The Navigator also reviewed with her how to check and manage her blood pressure. Today, she has a better understanding of her health condition and knows how to better manage it.

Expanding Technology Solutions for Blue Plan Partners

In 2021, Blue Cross Blue Shield of Michigan assumed sole ownership of NASCO, a provider of innovative healthcare technology for leading Blue Cross and Blue Shield plans across the nation. NASCO, known throughout the healthcare IT industry for its core administrative processing solutions, was previously owned by six Blue Plans, including Blue Cross Blue Shield of Michigan. Through the years, NASCO has maintained a strong partnership with Blue Cross Blue Shield of Michigan, providing claims processing and other services for approximately four million Blue Cross Blue Shield of Michigan commercial members (nearly three-fourths of Blue Cross Blue Shield of Michigan’s total membership) across a wide range of the health plan’s business. Additionally, NASCO supports all Blue Cross Blue Shield of Michigan lines of business through various non-claims products, such as customer servicing, customer advocacy, membership, enrollment and billing. Blue Cross Blue Shield of Michigan sought complete ownership interest in NASCO to further enable the health plan’s business strategy and to ensure the stability and longevity of NASCO’s core products through a more focused product investment strategy. Go to the full 2021 Annual Report. Photo credit: Getty Images
MI Blues Perspectives is sponsored by Blue Cross Blue Shield of Michigan, a nonprofit, independent licensee of the Blue Cross Blue Shield Association