Blue Cross Blue Shield of Michigan and Detroit Lions team up to get kids moving

Carly Getz

| 2 min read

Blue Cross Blue Shield of Michigan is partnering with the Detroit Lions to encourage Michigan kids between the ages of six and 12 to adopt a healthy lifestyle and win a chance to participate in the #MIKidsCan Play Like a Lion Experience at Ford Field on Aug. 18, 2016. “Childhood obesity and other chronic health conditions are too common among Michigan’s kids,” said Andy Hetzel, vice president of Corporate Communications at Blue Cross Blue Shield of Michigan. “Fun opportunities like the #MIKidsCan Play Like a Lion Experience help us get kids excited about being active. We’re fortunate to have partners like the Detroit Lions who share our goal of creating a healthier generation.” In order to be eligible to win, children must be nominated for the #MIKidsCan Champion of the Month during the entry period of July 12 to July 30. Nominations are based on those who feel their children demonstrate a commitment to staying active and living a healthy lifestyle and can be completed at Twenty winners will be announced on Aug. 4 and receive a contest prize package which includes:
  • Four game tickets to the Detroit Lions pre-season game on Aug. 18, 2016
  • Participation in a 60-minute on-field workout with Lions trainers and a spot in the fan tunnel, where Lions players rush onto the field prior to the game
  • A healthy dinner and goody bag
  • Special player appearances
Five winners from the 2015 #MIKidsCan Play Like a Lion Challenge have been invited back to this years’ experience in recognition of carrying on the healthy habits they learned last summer. The champions, listed below, have also been recognized as the July #MIKidsCan Champions of the Month:
  • Brendon Burkett, 8, Canton
  • Amanda Francis, 11, Grand Rapids
  • Dalton Frank, 13, East Lansing
  • Madison Knuttila, 8, Munising
  • Alona Leoine, 10, Detroit
The #MIKidsCan Play Like a Lion Experience supports Blue Cross’s ongoing commitment to encouraging kids to establish healthy habits early in life that are more likely to be carried into adulthood. Over the last 11 years, Blue Cross has given more than $6.5 million in support of kids’ health and wellness initiatives across the state, reaching more than 180,000 children in nearly 400 schools. Blue Cross Blue Shield of Michigan, a nonprofit mutual insurance company, is an independent licensee of the Blue Cross and Blue Shield Association. BCBSM provides and administers health benefits to more than 4.4 million members residing in Michigan in addition to employees of Michigan-headquartered companies who reside outside the state. For more company information, visit and
MI Blues Perspectives is sponsored by Blue Cross Blue Shield of Michigan, a nonprofit, independent licensee of the Blue Cross Blue Shield Association