Blue Cross Blue Shield of Michigan and the Detroit RiverFront Conservancy Launch Second Year of the “Live the Riverfront” Partnership with May 1 Walking Event

by bcbsm

| 3 min read

Blue Cross Blue Shield of Michigan and the Detroit RiverFront Conservancy will celebrate the launch of this summer’s “Live the Riverfront” program by hosting a stroll along the water’s edge during Blue Cross Blue Shield of Michigan’s “Walk@Lunch Day” on Friday, May 1. People from all over the state are encouraged to join hundreds of Blue Cross Blue Shield of Michigan employees and set time aside for a walk at some point during the day. In downtown Detroit, leaders from Blue Cross Blue Shield of Michigan and the Detroit RiverFront Conservancy will lead a noon waterfront walk from Rivard Plaza through Milliken State Park. The multi-year Live the Riverfront partnership between Blue Cross and the RiverFront Conservancy promotes physical fitness and healthy living initiatives through a series of free or low-cost activities along the riverfront. In 2014, the first year of the partnership, more than 3,000 individuals participated in Live the Riverfront programming. Highlights of Live the Riverfront this year include a weekly, Wednesday lunchtime walking program, a 5K/10k walk/run, weekly riverfront fitness classes and the debut of a new fit park along the riverfront. “Last year, the tremendous success of Live the Riverfront allowed us to introduce the riverfront to many new people,” said Mark Wallace, president and CEO of the Detroit RiverFront Conservancy. “We look forward to welcoming even more visitors this year and showing them that the Detroit riverfront is a vibrant and engaging destination for everyone to enjoy.” “Among all the great things happening downtown, this is among the most exciting. People are creating a culture of health and wellness in Detroit and we are proud to be part of that,” said Daniel J. Loepp, president and CEO, Blue Cross Blue Shield of Michigan. “Through our partnership with the Detroit RiverFront Conservancy, we are promoting one the city’s greatest assets and reaffirming our longstanding commitment to the city of Detroit.” Details of the Live the Riverfront initiative include:
Coming Summer 2015! Riverfront Fit Park Perhaps the most anticipated component of the 2015 Live the Riverfront initiative is the opening of a Fit Park along the Dequindre Cut early this summer. This free outdoor public workout space will consist of six zones of permanently installed equipment designed to provide users with a full-body workout. In addition to the stationary equipment, the Fit Park will also allow the Conservancy and Blue Cross to provide a diverse program of exercise and wellness instruction, with the potential for including circuit workouts and boot camps. More details about the Fit Park will be released in the next few weeks.
Walk the RiverWalk Wednesdays Walk the RiverWalk Wednesdays is a free summer walking program to help people living and working in downtown Detroit stay active throughout the week. Starting May 6, registered participants are encouraged walk the riverfront each Wednesday for 16 weeks during lunch or scheduled breaks. Participants can record progress through an online portal, and will receive a free health-related gift every third check in. Healthy gifts include t-shirts, sunglasses, mobile phone arm bands and water bottles. When the program ends on August 19, all participants who checked in eight or more times are eligible for a drawing of Detroit RiverFront Conservancy prizes, including memberships, engraved paver bricks along the waterfront and tickets to an upcoming Conservancy event. For more information or to register, visit
  Blue Cross Blue Shield of Michigan Riverfront Run/Walk Last year’s Blue Cross Blue Shield of Michigan Riverfront Run/Walk along the picturesque RiverWalk drew more than 500 participants. Organizers are expecting another big turnout for this year’s event, which is scheduled for June 6. The Blue Cross Blue Shield of Michigan Riverfront Run/Walk includes both a 5K and a 10K event. All participants will receive a medal, a performance t-shirt and a wristband that is good for a one-day admission to the Conservancy’s upcoming Detroit River Days festival, held the weekend of June 19-21. Registration for the 5K run/walk is $30 per participant. The 10K is $40 per person. For more information or to register, visit
  Weekly Fitness Classes Back by popular demand, the free yoga and T’ai Chi fitness classes begin June 1 at Rivard Plaza. Last year, these classes drew participants of all ages and skill levels who were interested in engaging body and mind in a beautiful setting along the riverfront. Presented in partnership with Urban Solace, Yoga classes will be held twice a week from June 4 through August 28. T’ai Chi classes will be held once a week through the week of August 24. No registration is necessary for the Yoga and T’ai Chi classes. Participants are encouraged to bring their own Yoga mats.
Moonlight Yoga Moonlight Yoga will also return, giving participants another chance to light up Rivard Plaza with colorful glow jewelry and lighted batons. As last year’s Moonlight Yoga sold out within days, there will be an additional class this summer to accommodate those interested in participating. The dates for a session in July and in August will be announced in the coming weeks.
About BCBSM Blue Cross Blue Shield of Michigan, a nonprofit mutual insurance company, is an independent licensee of the Blue Cross and Blue Shield Association. BCBSM provides and administers health benefits to more than 4.4 million members residing in Michigan in addition to employees of Michigan-headquartered companies who reside outside the state. For more company information, visit and About The Detroit RiverFront Conservancy The Detroit RiverFront Conservancy is a non-profit organization founded in 2003 with the mission to develop public access to Detroit’s riverfront and serve as an anchor for economic development. As the permanent stewards of the RiverWalk and the Dequindre Cut, the Conservancy is responsible for raising the funds needed for construction, operation, maintenance, security and programming of the public spaces located along the riverfront. The Conservancy’s ultimate vision is to develop five-and-a-half miles of riverfront from the Ambassador Bridge on the west to Gabriel Richard Park, just east of the MacArthur Bridge to Belle Isle. The first phase of the project, 3.5 miles along the east riverfront, is now 80 percent complete and spans from Joe Louis Arena to Gabriel Richard Park. The first phase of the west riverfront project, a 20-acre parcel located on West Jefferson that features a wider RiverWalk and open green spaces, opened in summer 2014. Visit for more information.

Leave a Comment

Your email address will not be published.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.


MI Blues Perspectives is sponsored by Blue Cross Blue Shield of Michigan, a nonprofit, independent licensee of the Blue Cross Blue Shield Association