Blue Cross Blue Shield of Michigan, Detroit Lions Offer Once-In-A-Lifetime #MIKidsCan Turkey Day VIP Sweepstakes

Brianna Neace

| 3 min read

Blue Cross float in the Thanksgiving parade
DETROIT, Oct. 20, 2016 — Blue Cross Blue Shield of Michigan and the Detroit Lions have teamed up for the second year in a row for this year’s #MIKidsCan Turkey Day VIP Sweepstakes running from Oct. 20 through Nov. 9. Presenting one lucky winner with a once-in-a-lifetime Thanksgiving experience including an appearance in America’s Thanksgiving Parade® presented by Art Van and 10 seats at the Detroit Lions game, the sweepstakes aims to highlight the importance of children’s health and asks families to share how they get active for 60 minutes on Thanksgiving Day. “Blue Cross encourages families to recognize children who are committed to getting at least 60 minutes of active play in every day, and celebrates their efforts to practice healthy habits,” said Andrew Hetzel, vice president for Corporate Communications at Blue Cross. The winner of the #MIKidsCan Turkey Day VIP Sweepstakes will be randomly selected and announced on Monday, Nov. 14. As part of their prize package, he or she will have the opportunity to enjoy:
  • A ride on the Blue Cross Blue Shield of Michigan float with two, accompanying adults in America’s Thanksgiving Parade® presented by Art Van down Woodward Avenue
  • Special seating for seven along the parade route
  • A custom jersey or jacket
  • Delivering the commemorative game ball to Ford Field before the Lions take on the Minnesota Vikings
  • On-field participation in the national anthem and fan tunnel experience
  • A catered, Thanksgiving dinner for 10 while watching the game from club-level seats
To enter, parents can visit to submit their answers starting Thursday, Oct. 20 through Wednesday, Nov. 9. Children ages 10-18 are eligible to win. Last year, Conner Smith, a 10-year-old from Commerce Township, was chosen from more than 1,300 entries to take part in the day’s festivities with his family. “We are excited to have children across the State of Michigan enter this sweepstakes for the Thanksgiving GameDay experience of a life time while showcasing their healthy habits,” said Detroit Lions Vice President of Corporate Partnerships Bill Hawker. “Our partnership with Blue Cross Blue Shield of Michigan leverages Play 60 as a platform to ensure Michigan children get necessary daily physical activity while incorporating nutritious eating habits.” The #MIKidsCan Turkey Day VIP Sweepstakes supports Blue Cross’s ongoing commitment to children’s health through its #MIKidsCan campaign and partnership with the Detroit Lions’ Play 60 program – initiatives focused on encouraging kids to adopt healthy habits and get active for at least 60 minutes every day. Over the last 11 years, Blue Cross has given more than $6.5 million in support of kids’ health and wellness initiatives across the state, reaching nearly 200,000 children in nearly 400 schools. For more information on the sweepstakes or Blue Cross’s ongoing efforts to help improve childhood health, visit or follow #MIKidsCan on Twitter. Blue Cross Blue Shield of Michigan, a nonprofit mutual insurance company, is an independent licensee of the Blue Cross and Blue Shield Association. BCBSM provides and administers health benefits to more than 4.5 million members residing in Michigan in addition to employees of Michigan-headquartered companies who reside outside the state. For more company information, visit and
MI Blues Perspectives is sponsored by Blue Cross Blue Shield of Michigan, a nonprofit, independent licensee of the Blue Cross Blue Shield Association