Blue Cross Blue Shield of Michigan, Detroit Pistons Offer Children Ages 8-12 A Chance to "Go to Work" on Gameday at Little Caesars Arena

Blues Perspectives

| 3 min read

DETROIT, Feb. 7, 2019 — Blue Cross Blue Shield of Michigan and the Detroit Pistons have teamed up to offer 50 Michigan kids a once-in-a-lifetime experience at Little Caesars Arena on Sunday, Mar. 10. The Pistons Kids Day sweepstakes, running through Thursday, Feb. 28, will give select children ages 8-12 a chance to go to work and do the jobs that support the Pistons on gameday. The sweepstakes aims to highlight the value of team sports and gives kids a chance to experience working with a professional basketball team. To enter, families can visit “At Blue Cross, we have long believed that Michigan’s kids can do anything they imagine,” said Andrew Hetzel, vice president of Corporate Communications at Blue Cross Blue Shield of Michigan. “The goal of our MIKidsCan campaign is to engage kids to build healthy habits and become inspired to do great things in their lives. We’re proud to partner with the Detroit Pistons to give 50 kids a chance to have this special experience on gameday.” Fifty winners will be randomly selected on Friday, Mar. 1 to participate in Pistons Kids Day presented by Blue Cross Blue Shield of Michigan on Sunday, Mar. 10. As part of their prize package, each child will be given four tickets to watch the Pistons take on the Chicago Bulls and have the opportunity to shadow a member of the Detroit Pistons staff. Roles and responsibilities will include: Game ball delivery, PA announcing, on-air broadcasts, dance team and VIP warmups and box office duties, among many others. “We are thrilled to team with Blue Cross Blue Shield of Michigan to further promote children’s health and provide an opportunity for youth to learn about what we do to execute an NBA game,” said Ted Van Zelst, Senior Vice President of Corporate Partnerships. “Experiencing Detroit Pistons operations on gameday is an incredible chance for children to get hands-on in the sports industry.” Pistons Kids Day presented by Blue Cross Blue Shield of Michigan supports Blue Cross’s ongoing commitment to children’s health through its #MIKidsCan campaign – initiatives focused on encouraging kids to adopt healthy habits and get active for at least 60 minutes every day. Over the last 14 years, Blue Cross has given more than $6.5 million in support of kids’ health and wellness initiatives across the state, reaching almost 340,000 children in more than 750 schools. For more information on the sweepstakes or Blue Cross’ ongoing efforts to help improve childhood health, visit or follow #MIKidsCan on Twitter. Blue Cross Blue Shield of Michigan, a nonprofit mutual insurance company, is an independent licensee of the Blue Cross and Blue Shield Association. BCBSM provides and administers health benefits to more than 4.6 million members residing in Michigan in addition to employees of Michigan-headquartered companies who reside outside the state. In 2018, Blue Cross Blue Shield of Michigan received the J.D. Power Award for “Highest Member Satisfaction Among Commercial Health Plans in Michigan.” For more company information, visit and
MI Blues Perspectives is sponsored by Blue Cross Blue Shield of Michigan, a nonprofit, independent licensee of the Blue Cross Blue Shield Association