Blue Cross Blue Shield of Michigan helps launch demonstration project aimed at enhancing health of diabetes patients


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One-year, 1,000-patient study with Hygieia will evaluate benefits of the d-Nav service® among individuals with type 2 diabetes

DETROIT, March 31, 2016 –Blue Cross Blue Shield of Michigan is partnering with Hygieia, a digital insulin enhancement company based in Ann Arbor, MI, to launch a 1,000-patient, one-year demonstration project in Michigan to study the d-Nav® insulin guidance service from Hygieia. Hygieia and Blue Cross said that broad implementation of the d-Nav service in Michigan could enhance and simplify insulin dosing for type 2 diabetes patients. The study will focus on improved outcomes for patients in diabetes management and health. Ann Baker, vice president of wellness and care management at Blue Cross, said the project is part of the company’s ongoing efforts to identify new and innovative programs that will improve members’ care and service. “We evaluated data from the use of d-Nav in the United Kingdom and are excited to explore d-Nav’s potential to both improve patient care and reduce costs for our members in Michigan with type 2 diabetes,” said Baker. “We are the first health plan in the United States to evaluate d-Nav as part of our mission to provide innovative solutions for our members with chronic conditions.” The Hygieia d-Nav insulin guidance service combines smart cloud-based technology and a small team of health care professionals to provide valuable support to primary care physicians and helps people with diabetes achieve improved health. d-Nav provides personalized adjustments to enhance and simplify insulin dosing, maximizing its effectiveness for patients and the physicians who prescribe it. The d-Nav service is able to optimize the use of insulin so that patient outcomes are achieved using only insulin and one other oral diabetes drug. No other drugs would be needed. Hygieia estimates the use of the service could potentially generate significant savings annually of more than $100 million in pharmacy and health care costs across Michigan if all people with type 2 diabetes were able to optimally use the d-Nav service. The Blue Cross project is set to begin in second quarter 2016, and will start with select physician practices and their associated diabetic patients with Oakland-Southfield Physicians, a sizable physician organization in southeast Michigan. Blue Cross will evaluate the cost savings associated with the d-Nav service as compared to the standard of care. An independent health-economics research organization will assess whether patients referred to the d-Nav service had similar or better outcomes – at a lower cost – as compared to patients receiving standard of care. “We are honored that Blue Cross Blue Shield of Michigan, a large, well-respected U.S. health plan, has committed to support this very substantial demonstration project both in its implementation and funding,” said Eran Bashan, Hygieia CEO and co-founder. “This is a fairly unique approach that demonstrates both the power of the clinical and economic data we’ve amassed to date, as well as the dramatic need for new technologies and clinical pathways that improve care for people with type 2 diabetes who use insulin.” A similar one-year demonstration project conducted by The South Eastern Health and Social Care Trust (SEHSCT), part of the UK’s National Health Service, showed that patients using the d-Nav service experienced a significant drop in average blood glucose (known as HbA1c) and a substantial reduction in diabetes care costs within 12 months. In 2015, SEHSCT became the first health system in the world to adopt the d-Nav service as a new standard of care for patients with type 2 diabetes using insulin. About Blue Cross Blue Shield of Michigan Blue Cross Blue Shield of Michigan, a nonprofit mutual insurance company, is an independent licensee of the Blue Cross and Blue Shield Association. BCBSM provides and administers health benefits to more than 4.5 million members residing in Michigan in addition to employees of Michigan-headquartered companies who reside outside the state. For more company information, visit and About Hygieia Hygieia is a digital insulin enhancement company dedicated to making insulin therapy easier for everyone involved. The company is based in Ann Arbor, Mich. and has a wholly owned subsidiary in Northern Ireland. More information is available at Photo Credit: Hannipic (PhotoArt Laatzen)

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