Blue Cross Blue Shield of Michigan, Grand Rapids Community College and West Michigan Works! launch new Health Insurance Agent Apprenticeship Program

Erica Stamatoulakis

| 3 min read

GRAND RAPIDS, Mich., Oct. 12, 2021 – Blue Cross Blue Shield of Michigan and Grand Rapids Community College (GRCC) today announced the launch of an innovative paid apprenticeship program designed for high school graduates to access careers within the employee benefits specialist and health sectors. The program is set as a 430-hour active learning module and will provide an overview of the health benefits industry, equipping students with the knowledge and skills to manage general agent licensing as required by the State of Michigan Department of Insurance and Financial Services. The first cohort of students began in the fall 2021 semester. Blue Cross led the development of the apprenticeship with GRCC and West Michigan Works!, with the goal of inspiring a diverse population of students to see this career path as an interesting and financially rewarding opportunity for their future. “Access and knowledge of employee benefits and insurance are pillars of a strong local economy,” said Jeff Connolly, senior vice president and president, West Michigan and Upper Peninsula at Blue Cross Blue Shield of Michigan. “Our goal is to help the region build a qualified pool of licensed individuals who may begin to become agents within the next 14 to 24 months and even own their own agencies someday.” According to GRCC President Bill Pink, “The Health Insurance Agent Apprenticeship will allow students to learn about basic business as well as hands-on experience with the health benefits industry and skill-building topics. GRCC is proud to partner with the manufacturing, construction and other industries to help prepare the future leaders while lifting up our students into immediate careers. This program fits right in to GRCC’s model of serving the needs of the community, employers and students for the future.” “West Michigan Works! is delighted to partner with Grand Rapids Community College and Blue Cross Blue Shield of Michigan on this innovative work,” said Amy Lebednick, business solutions director at West Michigan Works!. “Collaboration between employers, education, and workforce development has played a key role in the expansion of local registered apprenticeship programs. These programs allow employers to train people in the skills they need and provide pathways to high-demand careers for individuals in our communities.” ### About Blue Cross Blue Shield of Michigan Blue Cross Blue Shield of Michigan, a nonprofit mutual insurance company, is an independent licensee of the Blue Cross and Blue Shield Association. BCBSM provides health benefits to more than 4.7 million members residing in Michigan in addition to employees of Michigan-headquartered companies residing outside the state. The company has been committed to delivering affordable health care products through a broad variety of plans for businesses, individuals and seniors for more than 80 years. Beyond health care coverage, BCBSM supports impactful community initiatives and provides leadership in improving health care. For more information, visit and About Grand Rapids Community College Grand Rapids Community College offers learners of all ages opportunities to gain credits for degrees or transfer and in-demand career skills leading to rewarding careers. GRCC was established in 1914 – Michigan’s first community college -- and offers affordable classes on weekdays, evenings, Saturdays and online at locations throughout Kent and Ottawa counties. Learn more at About West Michigan Works!West Michigan Works! provides proactive and innovative workforce solutions to create a pool of qualified talent that meets the needs of the region’s employers. Learn more at
MI Blues Perspectives is sponsored by Blue Cross Blue Shield of Michigan, a nonprofit, independent licensee of the Blue Cross Blue Shield Association