Following years of continuous and steady efforts to improve the experience for our customers, I’m excited to announce that Blue Cross Blue Shield of Michigan has been honored with the J.D. Power award for “Highest Member Satisfaction among Commercial Health Plans in Michigan” in 2018.
The J.D. Power Award is given to the Michigan health plan that ranks first overall in J.D. Power’s 2018 Commercial Member Health Plan study. The steady improvement and top honor are the result of our dedication to our members and companywide efforts to be customer-centric, delivering an easy, useful and enjoyable experience to our members. The award-winning Blue Cross Mobile App*, a completely revamped explanation of benefits statement, overall Clear & Simple® language and interactions with members are some of the efforts that have contributed to our improvements over time.
This award is a great indication of our efforts, and we appreciate our customers recognizing us. But it doesn’t stop here. Blue Cross will continue working diligently to keep the improvements coming.
About the J.D. Power study
J.D. Power’s study, now in its 12th year, measures satisfaction among members of 163 health plans in 22 regions through the United States. The study also touches on several other key aspects of the experience, including plan enrollment and member engagement. The study is based on responses from 33,342 commercial health plan members from January to February 2018.
*2018 Stevie® Bronze winner; the Webby Awards honoree, Mobile Sites and Apps: Services and Utilities, 2018; Gold, Digital Health Award: Mobile App 2017; eHealthcare Leadership Awards, Platinum, Best Mobile App, 2017.
Blue Cross Blue Shield of Michigan received the highest score in Michigan in the J.D. Power 2018 U.S. Member Health Plan Study of customers’ satisfaction with their commercial health plan. Visit jdpower.com/awards.
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