How the Blues Are Going Red for Heart Health This February

Julie Bitely

| 2 min read

Although blue is a big part of Blue Cross Blue Shield of Michigan’s identity, the color red will take a starring role in February. There’s no better reason to embrace a new hue than the American Heart Association’s (AHA) Go Red For Women campaign, which falls in the month of February, American Heart Month. The AHA’s enduring little red dress has been a symbol of the fight against heart disease in women since 2004. The campaign raises awareness of heart disease as the number one killer of women. While 80 percent of heart disease and stroke events can be prevented, cardiovascular diseases kill one in three women every year and affect an estimated 43 million women in the United States. Statewide, Blue Cross and Blue Care Network employees are invited to participate in National Wear Red Day, which takes place on Friday, Feb. 6. Group pictures of employees who “go red” are planned. At BCBSM’s Grand Rapids headquarters, the former Steketee’s department store display windows will recapture some of their previous glamour. Three red dresses on loan from local retailer L’amoureuse Boutique will be on display and the normally blue lights that light the entrance will go red for the entire month of February. Grand Rapids employee volunteers supported a Go Red kickoff event held at The B.O.B. on Friday, Jan. 30 and will also help with the West Michigan Go Red For Women Luncheon being held at the J.W. Marriott on Wednesday, Feb. 25. Blue Cross is a sponsor of the luncheon. In Detroit, BCBSM will light up heart-shaped displays on two sides of their downtown tower to support heart health awareness. Employees will be able to purchase special treats endorsed by the American Heart Association in the cafeteria on Feb. 6. Blue Cross customer General Motors will also participate in National Wear Red Day, joining BCBSM employees at Detroit’s Renaissance Center. Go red with Blue Cross and Blue Care Network on National Wear Red Day and check out these statewide events where you can support the cause. If you enjoyed this post, you might also like:
Photo credit: Michelle
MI Blues Perspectives is sponsored by Blue Cross Blue Shield of Michigan, a nonprofit, independent licensee of the Blue Cross Blue Shield Association