DETROIT, Oct. 24, 2022 — One Michigan kid will be a Thanksgiving Day star courtesy of Blue Cross Blue Shield of Michigan and the Detroit Lions: the #MIKidsCan Turkey Day VIP Sweepstakes is now open to enter through November 14 for Michigan children 10-18. The winner and their parents or guardians will ride on Blue Cross’ float down Woodward Avenue during America’s Thanksgiving Parade® presented by Gardner White, then deliver the commemorative game ball on-field at the 83rd annual Thanksgiving Day game at Ford Field. The winner will be joined at the game by nine guests – allowing their entire family to enjoy one of Detroit’s premier Thanksgiving traditions together while cheering on the Detroit Lions.
As part of the sweepstakes entry, parents are asked to share how their child will get active for 60 minutes on Thanksgiving Day. Eligible children and families can enter at www.DetroitLions.com/TurkeyDayVIP. The Turkey Day VIP Sweepstakes supports Blue Cross’ ongoing commitment to children’s physical fitness and good nutrition through its #MIKidsCan campaign and ongoing partnership with the Detroit Lions’ Play 60 program.
"Blue Cross is thrilled to again host this year’s Turkey Day VIP Sweepstakes with the Detroit Lions in what’s considered one of the largest event days in Michigan,” said Andrew Hetzel, vice president of Corporate Communications at Blue Cross Blue Shield of Michigan. “Our mutual commitment with the Lions to improve children’s health and well-being, reinforcing the importance of 60 minutes of daily physical activity and making healthier food choices, comes to life through opportunities like the Turkey Day VIP Sweepstakes.”
The winner will be randomly selected by the Detroit Lions and announced prior to the game. As part of their prize package, they will receive:
- Participation for the winner and their parents to be part of the BCBSM parade float, carrying the Detroit Lions Thanksgiving Day commemorative game ball
- A custom jersey
- A commemorative football
- Participation in the national anthem prior to the Thanksgiving Day game
- Participation in the fan tunnel experience prior to the Thanksgiving Day game
- Special seating along the parade route for his or her guests in the BCBSM Blue Zone
- Ten club level seats at Ford Field, to watch the Thanksgiving Day game
- A complete Thanksgiving dinner for all 10 guests
We are thrilled to once again be partnering with Blue Cross Blue Shield of Michigan on the Turkey Day VIP Sweepstakes to bring an extra layer of joy to our community on the day of our greatest tradition, the Detroit Lions Thanksgiving Day Classic,” said Detroit Lions Senior Vice President, Marketing and Brand Emily Griffin. “We can’t wait to see how this year’s winner represents youth health and wellness by playing 60 as well as getting into the Thanksgiving holiday spirit on gameday.”
Over the last 18 years, Blue Cross has provided over $10 million to support kids’ health and wellness initiatives across the state through the groundbreaking Building Healthy Communities program. The grants have helped more than 1,000 Michigan schools reach 450,000 children with sustainable programs focused on the importance of daily activity and healthy food choices. For more information on the sweepstakes or Blue Cross’ ongoing efforts to help improve childhood health, visit AHealthierMichigan.org/MIKidsCan or follow #MIKidsCan on Twitter.
Blue Cross Blue Shield of Michigan, a nonprofit mutual insurance company, is an independent licensee of the Blue Cross and Blue Shield Association. BCBSM provides health benefits to more than 4.7 million members residing in Michigan in addition to employees of Michigan-headquartered companies residing outside the state. The company has been committed to delivering affordable health care products through a broad variety of plans for businesses, individuals and seniors for more than 80 years. Beyond health care coverage, BCBSM supports impactful community initiatives and provides leadership in improving health care. For more information, visit bcbsm.com and MiBluesPerspectives.com.