Blue Cross and Blue Care Network Members Can Activate Their Online Member Account and Win


| 3 min read

Sometimes the hardest part of starting a healthier lifestyle isn’t figuring out a gym routine or changing your diet habits, but instead taking the plunge on signing up for a gym membership. The good news is Blue Cross Blue Shield of Michigan is giving members who still need to activate their online account a chance to win a Fitbit Versa™ and a one-year Fitness Your Way® gym membership through Tivity Health™. If you’re a Blue Cross or Blue Care Network member* over the age of 18, activate your account by:
  1. Navigating to
  2. Filling in the required information
That’s it. A few minutes of your time automatically enters you to win the one-year gym membership. The Fitness Your Way gym membership includes access to over 10,000 gyms nationwide, more than 20,000 health and amenities such as pools and group classes. Even if you don’t win the sweepstakes, activating your online member account is still a victory. Creating your account will allow you to see complete coverage details, track costs and view member benefits anywhere at any time. Additional benefits range from:
  • An online health assessment to determine your personal health risks and how to improve upon them
  • Digital Health Assistant programs to serve as a personal health coach to stay on track with health goals
  • Find a doctor tool to help you locate a physician near you covered by your benefits
  • And much more!
Ten winners will be selected. Winners receive a Fitbit Versa and 12 months of one basic individual membership to Fitness Your Way by Tivity Health. It does not include family membership or fees for additional gym services. Other important terms and conditions apply. Read the Blue365 disclosure statementterms of use and privacy policy. Please also review our online privacy practices. Blue Cross Blue Shield of Michigan and Blue Care Network employees, spouses and dependents aren’t eligible for this giveaway. Not applicable to Medicare members. While registering for your account isn’t required to enter, we encourage you to activate it to take advantage of all the online health and well-being tools and resources available to you. Entries must be received by Dec. 15. You can also enter by emailing Simply add “Fitbit/Fitness membership entry” in the subject line and include your first and last name, phone number, email address and enrollee ID, contract number (found on the front of your Blue Cross member ID card). Fitbit is a registered trademark of Fitbit, Inc. Fitness Your Way and Tivity Health are registered trademarks of Tivity Health, Inc. The Fitness Your Way logotype is a trademark of Tivity Health, Inc. ©2019 Tivity Health, Inc. All rights reserved. All other brand names, product names, registered trademarks, or trademarks are the property of their respective owners, which are in no way associated or affiliated with the Blue Cross and Blue Shield Association. Photo credit: EmirMemedovski
MI Blues Perspectives is sponsored by Blue Cross Blue Shield of Michigan, a nonprofit, independent licensee of the Blue Cross Blue Shield Association